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4C Insights (Acquired by Mediaocean)

Founded: 2012

Northwestern Inventor:
Alok Choudhary
McCormick School of Engineering and Applied Science
Electrical Engineering and Computer Science

4C Insights provides complete solutions for marketing and sales engagements on Facebook, Twitter, and other social media.

4C Insights' platform helps customers to analyze competitors’ social presence in real-­time; identify and discover user sentiments and emergent conversations; create and target high-reach, lower-cost advertising and publicity efforts and manage social media campaigns.

Twitter: @4Cinsights